Better basics.

We are building a better world starting with the basics. That's why we develop sustainable materials to do the least harm to the environment, and support an ethical supply chain. Our garments are high quality and durable so your favorite staples last a lifetime and stay out of the landfills.

Why Plant Trees?

Trees help us fight climate change by absorbing carbon dioxide from the atmosphere that causes global warming. That's why we plant one tree for every garment to neutralize our carbon footprint.

You in Proto101

“The ultimate in comfort. WOW just WOW! Best t-shirt ever and for many reasons. It fits perfectly, super stretchy, buttery soft and breathable material too."

“Best basics ever! These t-shirts are deliciously soft. Perfect fit. Great as a base layer or primary layer. Great purchase!”

"Amazing quality & fit, the fabric is so soft & comfortable. I’ve been wearing mine on repeat. Holds up well & looks great even after multiple washes."

The solution to fast fashion.

Proto101 was conceived by fashion industry specialists as a solution to the environmental harm caused by fast fashion. We believe in responsible practices that create sustainable clothing honoring the earth, the people that make it, and the consumers who wear it. Through years of collective research and experience, we have ethically sourced materials and manufacturers that align with our mission to make high quality clothing that looks and feels great. Our approach to long-lasting, sustainable change is to create the best basics that leave the smallest footprint.