Proto101 Origin

It's about the art and science of basics, and the pursuit of making the perfect t-shirt for you. With five decades of industry experience, we are on a mission to bring you apparel in thoughtfully-engineered fabrics and designs that fit your life and your style. We strive to offer better alternatives to disposable, “fast” fashion by sourcing sustainable fabrics, making durable garments in timeless silhouettes, supporting an ethical supply-chain, and amplifying minority voices.

Our clothing is designed and constructed for comfort and function that will perform with you everyday, every-“wear”.  Fit is critical to making the perfect tee and we have dedicated years developing Proto101 on a variety of different body types and styles – Classic, Relaxed, Over-Sized.  So that no matter your style, we have you covered.

What’s in it for you? These t-shirts are better quality, built to last longer, and do less harm to the environment.

What do you think? How are we doing? What would you like to see us make?


Learn more:

Our materials
Our design