Better Basics
Premium essentials, crafted sustainably
and ethically without toxins
Better Basics
Premium essentials, crafted sustainably and ethically without toxins
Meet our Materials
Supima Cotton
We use American-grown, sustainably sourced Supima cotton, grown to meet the standards of the Better Cotton Initiative, which reduces the environmental impact of farming by using less water and pesticides.
TENCEL Lyocell
We use a proprietary blend of TENCEL, known for its moisture wicking properties, comfort and durability. TENCEL is sustainably produced from renewable wood materials without use of pesticides or insecticides.
Oeko-Tex Standard
Oeko-Tex is a global third party standard on testing textiles for harmful substances. Our fabric has been tested and certified to be free from harmful levels of more than 100 toxins and chemicals.
Ultra-Soft
Anti-Pilling
Shrink-Resistant
Color-Retention
Moisture-Wicking
Durable
Why Proto101?
We are a Seattle-based clothing brand dedicated to creating better basics for all genders. We're not interested in passing trends - we make classic staples that look and feel great, pair with everything in your closet, and never go out of style.
Liyin Kok and Rafael Soto- Proto101 Founders
Values101
We strive to offer sustainable alternatives to disposable “fast” fashion by sourcing eco-friendly fabrics, making durable garments in timeless silhouettes, and supporting an ethical supply-chain.
Hundreds of 5-Star Reviews
Commitment to Sustainability
'One for one' trees planted
We plant one tree for every garment sold to neutralize our carbon footprint.
Climate-friendly shipping
Proto101 ships our products in a compostable, biodegradable package that is made of 100% recycled materials.
Clothing built to last
Not only are our garments made with the highest-quality raw materials, they're also designed in classic sillhouettes that never go out of style so you can wear them again and again.