Innovation and design

We spent years obsessing, researching, and developing our signature t-shirt fabric to get it juuust right. We engineered it from premium long-staple American-grown Supima cotton and TENCEL eucalyptus for their unique properties: unbelievable softness, durability after washing, and resistance to color fading and stretching. The material is designed with comfort technology and stretch to quickly wick away sweat (or spills) and give you the highest grade sun protection so you can wear your t-shirt from Zoom call to trail hike to dinner.

Sustainable and ethical

We source our Supima cotton in partnership with the Better Cotton Initiative, the world’s leading industry expert on sustainable growing practices. This means using 15% less water than regular cotton and educating local growers on these environmentally-friendly practices.

TENCEL is a biodegradable and renewable natural fiber made from Eucalyptus wood pulp. A major benefit of TENCEL is its natural strength and durability which means your t-shirt will last longer a.k.a. buy less, waste less. This makes it one of the most eco-friendly and sustainably-sourced materials from cradle to grave.

Our fabrics are certified by OEKO-TEX 100 so you can put your t-shirt on knowing there are no harmful chemicals or pesticides touching your skin.

The packaging used to ship your t-shirt is made from 100% recycled content and is fully recyclable, compostable and biodegradable. The protective plastic sleeve surrounding your t-shirt is made from recycled materials and can also be recycled.

Wash and care

To make your t-shirts last longer for that "as-good-as-new" look, minimize energy usage, and reduce the amount of micro-plastics that end up in our water supply, we recommend washing in cold water and laying flat to dry. Of course, we know life gets busy so our t-shirts are built to withstand the tumble dryer for when you just can't wait.